Course curriculum

  • 1

    Social Media

    • Introduction to google ads

    • Create google Search ads

    • First position in Google using paid ads

    • Run Ads in your competitor websites

    • YouTube Master Ads

    • Keywords role in Google

    • Negative Keywords

    • CTR & Relevance score - Shows your Ad performance

    • Landing page vs website

    • Write Effective ad titles & description

    • How google ads bidding works

    • What is the use of Keyword planner

    • Placement vs topic vs audience vs keywords

    • Google Merchant Center

    • Contact google support

    • Google Ad budget & it’s deliverables

    • Why Google Ads (Facebook ads vs Google Ads)

    • What are Facebook Ads

    • Create your Facebook Ad

    • Tons of traffic with FB ADS

    • How to Engage with your audience

    • Generate leads to your business

    • Attract someone to message you on Messenger

    • Brand reach to more people

    • Video Ads & Conversion Ads

    • Lead Ads

    • Traffic Ads

    • Turn visitors in to customers

    • Optimise Facebook ads

    • Facebook Pixel - Track your Ads Performance

    • Setting up Facebook Pixel

    • Custom Conversion - Choose your customers

    • How to set up custom conversion

    • Landing page - Create an amazing one for more conversions

    • Create custom audience base for your ads

    • Re-targeting ad - Target your previous users!

    • Who and how to set up for a target audience

    • ROI with Facebook ads

    • Budget to run the Facebook ads

    • Increase Likes for your Facebook page

    • Ad copies that brings you millions of customers

    • Some Rules to follow - Facebook 20% Text rule

    • A/B Testing - Compare your ads performance

    • Spy on competitor Facebook Ads

    • Type's of clicks

    • UTM, A parameter to track your ads!

    • Instagram Marketing

    • How to polish your Instagram Profile

    • What is the best time to post on Instagram

    • Story Vs Feed

    • Power of Hashtags

    • How to grow your followers in Instagram

    • How to make use of IGTV

    • What is Creator Studio?

    • How to schedule posts using creator studio

    • How to Earn Money with Instagram

    • How to get more engagements